Apraj Digital Transformation Case Study
Starting from zero in Dubai’s competitive real estate market, Apraj partnered with Do Deal for a complete digital build-out. Through Branding Services, Web Development, Ui Ux Services, Digital Marketing, and Mobile App Development, we delivered a full brand identity, high-visibility website, SEO dominance, engaging social presence, and a dedicated app — driving massive traffic, leads, and growth.
Client Overview
When Apraj entered Dubai’s real estate market, they were starting from zero. No brand identity, no website, no social media, not even a mobile app. Just ambition and a vision to stand out in a competitive market. They needed more than services — they needed a partner to build their digital presence from the ground up. That’s when Do Deal came in.
Brand Identity
The first step was giving Apraj a face and a voice. Through dedicated Branding Services, we designed their logo, crafted their color palette, and set brand guidelines that reflected professionalism and trust. Suddenly, Apraj had an identity that could compete with established names in the market.
Website Development
With the brand ready, the next challenge was visibility. Using expert Web Development and Ui Ux Services, we created a responsive, user-friendly website that didn’t just showcase properties but told Apraj’s story. It became the foundation for generating leads and presenting them as a credible player in Dubai real estate.
SEO Optimization
A great website means nothing without visibility. As part of our Digital Marketing strategy, we rolled out a full SEO approach: technical fixes, keyword optimization, and backlink building. In just a few months, Apraj went from being invisible online to showing up on Google’s first page for property-related searches.
Social Media Marketing
Then came awareness. Starting from scratch, we launched their social channels and turned them into vibrant platforms for engagement through targeted Digital Marketing. With creative campaigns, reels, and lifestyle content, Apraj began building a community — and more importantly, generating quality leads.
Mobile Application
Finally, we wanted to future-proof their growth. Through professional Mobile App Development, we built a dedicated mobile app, giving clients direct access to browse properties and connect instantly. This step didn’t just improve convenience — it positioned Apraj as a forward-thinking brand ready for the next stage of the market.
Results
- +280% organic traffic in 6 months
- +60% increase in property inquiries
- +240% Instagram growth
- 30% of new leads coming directly from social media
- A dedicated mobile app that set them apart from competitors
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